What are HEETS?
Heets are a specially designed tobacco unit that contains tobacco and is designed by Phillip Morris industries specifically for use within the IQOS device.
The tobacco plug is made from tobacco leaves, which are ground then reconstituted into tobacco sheets. These sheets are then crimped into a tobacco plug.
They are made up of a tobacco section and then several filter sections.
The HEETS are manufactured to be smoked for either 14 puffs or 6 minutes, whichever is the sooner. This replicates the average smoker smoking a traditional cigarette.
How do HEETS work?
HEETS function are to be used with an IQOS device. IQOS from PMI uses technology which has been specifically designed to heat the tobacco rather than burning. Using an IQOS device, the HEETS are heated to 350’c which significantly reduces the levels of harmful chemicals compared to traditional cigarette smoke. The IQOS HEETS holder can be smoked for either 14 puffs or 6 minutes – whichever comes first. This revolutionary design offers the average smoker a traditional cigarette replacement.